Latest Updates

AGCO Launches Consultation on Celebrity & Athlete Participation in iGaming Advertising

Today the AGCO released a consultation on a proposed amendments to Section 2.03 of the Registrar’s Standards for Internet Gaming. The paper outlines a series of questions the AGCO is seeking feedback on related to the proposed amendments. The consultation is open until May 8th. The AGCO in their consultation document stated;

  1. “Create an obligation for operators and suppliers to cease any advertising and marketing activities that use athletes, whether active or retired, in gaming marketing and advertising; and,
  2. Prohibit the use of cartoon figures, symbols, role models, social media influencers, celebrities or entertainers who are reasonably expected to appeal to This proposed amendment differs from the previous standard, which was applicable to persons that primarily appealed to minors. Advertising remains a permitted activity, provided other Standards are met.

In order to provide affected operators and suppliers with sufficient time to comply with the proposed new and amended Standard, the AGCO is considering delaying the implementation of the amended Standards for three months following the publication of the final standard on the AGCO website.” To provide feedback, you must register with ConnectAGCO and create an account. A link to the consultation document can be found here.


Ontario’s iGaming Market Turns 1

Thank you to all of those who participated in and attended the Canadian Gaming Association’s latest event on April 4th, which marked the first anniversary of Ontario’s iGaming market. A special thank you to the CGA members and industry leaders who participated in our panels, as well as theScore Bet, Kinectify, and SBC for their sponsorship.

There is much to celebrate about Ontario’s first year numbers, from the high channelization rate to the province becoming one of the largest iGaming markets in North America. We look forward to continuing our work to make Ontario one of the best iGaming jurisdictions in the world.



Welcome to CGA’s Newest Member
The Canadian Gaming Association (CGA) is pleased to welcome our newest member, Media Troopers.

MediaTroopers is an industry-leading independent digital marketing agency specializing in generating leads and acquiring paying customers for US iGaming operators in states where online gambling is legal. The company has centuries of combined knowledge in the online sports betting, casino gaming, poker, and iGaming industries. MediaTroopers’ ever-growing and dynamic team, who are experts in the fields of technology, marketing, and customer service, are spread across offices in three countries.

Licensed or operational in 24 US states (incl. Ontario and Washington DC), MediaTroopers boasts an extensive portfolio of over 60 customers, including popular leading US gambling brands like BetMGM, BetRivers, and DraftKings. Access the full CGA Membership List


Canadian Gaming Summit Gets a New Addition with SBC First Pitch Competition for Startups

SBC recently announced the inclusion of SBC First Pitch in the 26th edition of the Canadian Gaming Summit, scheduled to take place from June 13-15 at the Metro Toronto Convention Center. SBC First Pitch brings together some of the most exciting startups within the betting and gaming industry to compete for a chance to win an exclusive prize package, valued at over $30,000 to assist in the winner’s development and growth plans. Five companies will be selected to pitch their products and business plans at the Canadian Gaming Summit, in front of an audience of industry leaders and investment experts. The application period will be open until April 30, 2023. Learn more and enter the First Pitch Competition, and don’t forget to register for the Canadian Gaming Summit!


Industry & Member News

Striking the Right Chord

Striking the Right Chord CGA Chair (and EVP & Chief Legal Officer for Hard Rock International) Ilkim Hincer sat with G3 Magazine for a wide-ranging interview on many things, including Hard Rock’s experience in Ontario. Read More.