CGA President and CEO Paul Burns authored a national op-ed in National Newswatch addressing Bill S-211 and the proposed federal intervention in sports betting advertising.
In the piece, the CGA outlines why Canada’s existing provincial regulatory framework is already strong, responsive, and accountable, and why adding a federal layer risks confusion, overlap, and unintended consequences, including the potential growth of unregulated markets.
The article highlights:
- The long-standing federal–provincial agreement placing gaming oversight with provinces
- Current advertising data showing gaming represents approximately 2% of total TV ad volume
- The role of provincial regulators such as the Alcohol and Gaming Commission of Ontario and Alberta Gaming, Liquor and Cannabis
- The CGA-led Code for Responsible Gaming Advertising, now in effect and enforced by Advertising Standards Canada
The article makes the case that strengthening existing provincial oversight rather than duplicating it is the most effective path forward.