Innovation in the Canadian Gaming Industry
The originality, strength, and impact of the Canadian gaming industry on the global scene are already well-known. The pace at which the industry continues to evolve is relentless, and Canada remains at the forefront – its companies, technologies, products, and expertise are in constant demand.
As is the case in almost every industry today, technology is having a significant impact on gaming. New products, access points, loyalty programs, and player tools are cropping up every year, as the ability to leverage technology becomes realized.
Much of that innovative thinking extends to providing players with information in dynamic, user-friendly and multi-dimensional ways. Technology is helping to foster social responsibility through advancements such as built-in product features, interactive education, and web or card-based information portals.
Technology is also allowing game design to move in exciting new directions as play moves from casinos to laptops, and now to tablets and smart phones.
However, the gaming industry needs to continuously embrace change and innovation to attract a new generation of customers. From mobile wagering and marketing, to providing entertainment experiences that millennials will enjoy, the Canadian gaming industry is always looking for fresh ideas.
As the CGA begins to create partnerships with incubators and innovators, more information will be shared.